Consumption Attribute Value Estimation of Digital Music Contents Service by Conjoint Analysis
نویسندگان
چکیده
منابع مشابه
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Though reservation prices are needed for many business decision processes, e.g., pricing new products, it often turns out to be difficult to measure them. Many researchers reuse conjoint analysis data with price as an attribute for this task (e.g., Kohli and Mahajan (1991)). In this setting the information if a consumer buys a product at all is not elicited which makes reservation price estimat...
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ژورنال
عنوان ژورنال: The Journal of the Korea Contents Association
سال: 2014
ISSN: 1598-4877
DOI: 10.5392/jkca.2014.14.12.924